A national distributor of industrial products and MRO supplies has made a significant move in its sports marketing strategy by entering into a multi-year partnership with the New York Islanders and UBS Arena. Global Industrial Port Washington reviews how this exciting collaboration not only strengthens their presence in the sports world but also provides an opportunity to connect with a broader audience, both locally and across the nation. By leveraging its new position as the official industrial supplier for the Islanders, the company aims to increase brand visibility while engaging in meaningful community initiatives that align with its values.
As part of this multi-faceted partnership, the company’s branding will be prominently displayed at all Islanders home games at UBS Arena, a state-of-the-art venue located at Belmont Park. The company’s well-known tagline, The Source for Industrial Supplies, will be featured in various forms of branding, ensuring that their presence is seen and felt by thousands of fans. In addition to its home game visibility, the company will also have a presence at the Islanders’ practice facility, the Northwell Health Ice Center. Sponsorship of the Islanders’ Ice Crew will include branded gear and crucial ice removal equipment to help maintain optimal ice conditions throughout the season. These initiatives will put the company at the forefront of the fan experience while showcasing its dedication to high standards in industrial solutions.
The partnership is not solely focused on brand recognition; it also emphasizes a strong commitment to community involvement. The company is set to partner with the Islanders in various philanthropic events, with a particular focus on initiatives that benefit the Islanders Children’s Foundation. This foundation is dedicated to supporting children in need, providing resources and opportunities to underserved youth. Through this collaboration, the company reinforces its commitment to making a difference in local communities, particularly in the lives of young people.
One key initiative that stands out is the promotion of girls’ youth hockey, a growing segment of the sport that is vital for its continued development. The company, through its partnership with the Islanders, is helping to ensure that girls’ hockey receives the attention and support it deserves. By sponsoring programs and events aimed at developing the next generation of female athletes, the company is contributing to the future of the sport while promoting inclusivity and equality.
Additionally, the company is joining forces with the Islanders to recognize and honor military service members and their support organizations. This component of the partnership speaks to the company’s dedication to giving back to those who have served the country. By participating in events and initiatives that celebrate the contributions of military personnel, the company not only deepens its connection to the community but also aligns itself with values of honor and service, which resonate strongly with its brand identity.
This partnership with the Islanders also opens the door for the company to participate in the UBS Arena Business Alliance. The alliance is a network of partners associated with the team and the arena, providing the company with exclusive opportunities to collaborate with other leading organizations. Through these connections, the company can strengthen its business relationships, explore new avenues for growth, and increase its presence within the sports marketing space. The UBS Arena Business Alliance also fosters collaboration between business leaders and community organizations, enhancing the company’s influence beyond the industrial supply market.
The company’s deep roots in Long Island make this partnership even more meaningful. With over 75 years of history in the region, the company is proud to partner with its hometown hockey team, the New York Islanders. This partnership is an opportunity for the company to engage directly with the local community, creating lasting memories for fans while reinforcing its brand’s legacy. By collaborating with the Islanders, the company can showcase its longstanding dedication to providing top-quality industrial supplies while supporting Long Island’s local economy and sports culture.
Lisa Armstrong, Senior Vice President and Chief Marketing Officer of the company, highlighted the importance of this partnership: “For more than 75 years, we have called Long Island our home, and we are excited to enter into this partnership with our hometown team, the New York Islanders. This is a tremendous opportunity to showcase our brand and drive engagement with the Islanders’ passionate hockey fanbase across the country. We look forward to highlighting our position as The Source for Industrial Supplies and collaborating with the Islanders organization to support our local community.”
This partnership exemplifies the company’s ability to leverage strategic sports marketing initiatives to build brand awareness while making a positive impact on the community. Whether through maintaining world-class ice conditions, supporting philanthropic events, or promoting youth hockey, the company is deeply committed to creating a meaningful connection with fans, athletes, and the broader community.
Dan Griffis, President of Global Partnerships at Oak View Group, echoed these sentiments: “This partnership offers a unique opportunity for both organizations to leverage their strengths and achieve success. Together, we can create a lasting impact on the community and strengthen our brand presence.”
John Collins, Operating Partner for the New York Islanders, also expressed his excitement about the collaboration, stating: “The Islanders are proud to partner with a company that shares our commitment to excellence and community. This partnership not only strengthens our connection with Long Island through the Islanders Children’s Foundation but also supports the growth of girls’ youth hockey, a vital part of our sport’s future.”
Through its multifaceted involvement with the Islanders, the company is taking a comprehensive approach to sports marketing that extends far beyond simple brand visibility. The partnership underscores the company’s dedication to excellence in industrial supplies, community service, and the promotion of youth sports. As the company continues to grow its sports marketing initiatives, its collaboration with the Islanders is sure to leave a lasting impression both on the ice and in the community.
In this new era of strategic partnerships, the company’s ability to connect with a national audience, support vital community initiatives, and strengthen its business relationships is a testament to its innovative approach to marketing and community engagement. This collaboration with the New York Islanders demonstrates the power of sports partnerships to positively both business success and social good, paving the way for future initiatives that benefit both the company and the communities it serves.